Colin Pye | 09 December 2014

So it was the morning after the Christmas party when we gathered ourselves in the hotel lobby in a post-festive funk. It turned out that we had a deadline! We were tasked to make a short video by lunchtime, with the help of a small production crew. The wardrobe was set, the cameras were rolling and the lights were too bright.

The hotel was the perfect makeshift set to turn into our very own 'Nakatomi Plaza', in a parody of the Christmas film classic - Die Hard. Yes, there are two types of people in the world: those who think that Die Hard is a Christmas movie and those who are wrong. 

With the exception of Rufus, who as a child had a starring role in the 1977 submersible Lotus Esprit beach scene in The Spy Who Loved Me, there were very few who had first hand film production experience. It may not be one for the box office, but for a team exercise it was a five star hit.

This eventful morning captures what's happened to video in recent years, in that we don't just enjoy video anymore - we actively participate (more or less willingly!). The very nature of the morning's pace naturally lent itself to the methods of viral video production. 

1) Tells a Story
The use of conventional narrative makes it easier for viewers to understand the story, just like Die Hard is an exciting 80s version of cowboys and indians.

2) Irony and Humour
You need serious talent to execute such clichéd scenes without irony and so we had it in spades. As the Elon University, North Carolina study found, irony is the most common factor amongst viral videos at an astounding 90% of surveyed videos.

3) The Element of Surprise
Well, we were certainly surprised, and it was a refreshing change from our usual role on the other side of the screen.