Know exactly what your audience is feeling

Costanza Scarpa | 04 September 2014

99% of audience research requires people to think - alarming when you consider that more than 90% of human behaviour and decision-making is driven by the subconscious.

When a survey or a focus group leader asks a question, it requires people to artificially recall an experience, or a brand, and describe it. It is very much a conscious process, and next thing you know, conflicting ideas of memory, value, social precepts, and honesty all clash in a conscious effort to come up with a suitable answer. 

Realeyes sidesteps this pitfall by measuring how audiences feel as they watch the content in real-time.

See exactly how audiences feel, try it now.

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Costanza Scarpa
Marketing Communications Executive