We've been granted $4.2m by the European Commission to further develop our emotion measurement technology.
The project brings together the extensive experience of Imperial College London, the University of Passau, and companies Playgen and Realeyes as industrial partners.
The objective is to further develop computers' abilities to analyze and understand people's emotions and behaviors using facial, vocal and verbal analysis.
As industrial partners, Realeyes will be leveraging the technologies developed to create predictive models and produce an Ad Recommendation Engine.
Our Ad Recommendation Engine will match videos to audiences and audiences to videos using emotional profiles, adding a human element to programmatic decision-making.
See how emotions can identify ads that sell.
Discover how emotions drive social media performance.