Emotions Drive Social Performance

We set out to help clients make social video work predictably. Our research established that emotion measurement can predict your video’s social media potential.

World's Largest Data Set

We tracked the emotional performance of over 2200 videos, with 365k views and over 6m social actions across different platforms including Twitter, YouTube and Facebook.

Feel More, Do More

When people care, they share. Our predictive model demonstrated that our simple 1 to 10 EmotionAll® score could be used to predict social media performance.

Assess Earned Media Potential

By predicting consumer behavior on social media, you can skew media spend towards the right channels, inform edits to maximize potential, and make better business decisions.

Prize-winning research

Our research was showcased at several industry events, including the I-COM Global Forum 2014, where we went on to win both the Audience Choice and the final Jury Award for the Big Data Challenge.

Further innovation...

SALES VALIDATION

See how emotions can identify ads that sell.

SEWA PROJECT

Find out how we're building an ad recommendation engine