EmotionAll® Score

Predict social media activity, influence media distribution
decisions and inform your campaign strategy.

Instant Performance Results

A snapshot of your content’s performance enables you to predict social media activity, influence media distribution decisions and inform your campaign strategy.

An EmotionAll® Score makes it easy to compare the performance of multiple assets too. See how your content compares by country, age and gender.

The Score

The 1 to 10 score is based on the composite of four metrics:

(20%) Attraction
(30%) Retention
(20%) Engagement
(30%) Impact

The higher the score, the better the social performance of the video.

The Histogram

Using a traffic light system of red being poor and green being good, the histogram illustrates how well your video scored against all content tested within the database. The majority of videos naturally have an average score, whereas the minority are at the end of each scale.

Attraction
An early emotional hook.
Retention
Sustains emotional connection.
Engagement
This metric elicits momentum through any emotional expression.

Here’s the science bit

Our white paper covers the science behind our facial coding technology and how we’ve taught machines to recognise emotions, just like humans.